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# ADR-014 — Billable Metric: Marketable Contact

> The billable base is the MARKETABLE contact: active consent on ≥1 channel AND not suppressed. Stored historical/cold contacts: free and unlimited (anti-abuse technical caps only).

Status: Proposed · Refs: DEC-G3, benchmark (Klaviyo anti-reference, Braze ratchet)

## Decision

The billable base is the MARKETABLE contact: active consent on ≥1 channel AND not suppressed. Stored historical/cold contacts: free and unlimited (anti-abuse technical caps only). No ratchet: count re-evaluates every cycle in both directions. Suppression/unsubscribe reduces next cycle's count with no penalty window. Volume metrics (emails, push, tracked events) are separate quotas with published unit prices (ADR-016).
Operational definition (metering): snapshot at cycle close = COUNT(contacts WHERE ∃ consent.granted AND channel not suppressed).

## Consequences

* Directly attacks the market's #1 pricing complaint; import-your-history friendly (CRM adoption lever). − Revenue less correlated with storage costs; mitigated by event/volume quotas.